Starching

Reinventing Cities – Piazzale Loreto

Enterprises Urban regeneration


Piazzale Loreto, from a major traffic junction to an open-air green square, connected to NoLo to ensure continuity with the Buenos Aires/Padova axis: LOC, Loreto Open Community, as an icon of inclusiveness for the city. The project incorporates the goals of Agenda 2030 through tangible urban regeneration strategies and actions: a process approach rather than the design of a space.

Starting from a strategic revision of mobility in the area, capable of reducing by 50% the area dedicated to vehicular traffic while preserving the existing traffic performance, the project gives the city 24,400 square metres of public space, of which more than 12,000, organised on three-level plazas, are housed in the area of the current Piazzale around the Loreto metro station, in the centre of LOC.

An incubator of activities and a pole of attraction, LOC becomes NoLo's new urban business district, hosts co-working spaces and a neighbourhood nursery school, and offers a lively social and cultural programme. The sustainable and green architecture, with hybrid wooden structures, is an urban frame, the banks of a permeable but protected square, elements of attractiveness and protection.

OTHER STAKEHOLDERS

CEETRUS Italy SpA, Metrogramma Milano Srl, Mobility in chain Srl, LAND Italia Srl, Temporiuso Srl, Futureberry Srl, Squadrati Srls, Starching Srl, Matteo Gatto, Renovatio Design, Arcadis Italia Srl, IGP Decaux SpA., Siemens SpA., Helexia energy services Srl, Miage-WattWay, Alchema Srl - Co+Fabb, Lawyer Giovanni Pecorella, Eugenio Morello - sustainable development

ADVISORS INVOLVED

Gabriele Masci 

DURATION

February 2021 - May 2021

TYPE

Ex-ante Impact Assessment


Methodological approach

  • Benchmarking against similar projects in the European landscape.

  • Analysis of architectural and urban planning data related to the project.

  • Estimation of future beneficiary flows in the area.

  • Ex-ante social, environmental and economic impact assessment with creation of the interactive dashboard in Power BI.


Findings

The project provided a literature review and analysis of the impact assessment of urban regeneration processes at a European level, following which the social, environmental and economic impacts of the Loreto Open Community project were analysed.

The main macro-areas of outcomes selected were:

  • urban regeneration

  • sustainable growth

  • employment

  • environmental sustainability.

The main outcomes in which the project generated value were: reduction of waste and transport costs, reduction of traffic accidents, increase of job opportunities, increase of access to the area, increase of water reuse, increase of the financial value of the area's properties, increase of cultural participation, increase of the area's security level, promotion of local products, reduction of CO2 emissions, reduction of energy consumption and waste.

The project contributes to sustainable development goals number 9, 11, 8, 10, 13 and 7.

Due to the advanced stage of work in the area, Open Impact is monitoring the impacts based on project developments.  

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